
Following on from over 25 successful publications in the Aviation industry, Splash was invited to Hong Kong to work on a 280 page book concerning the latest innovations in keeping our air travels safe.
Working with the globally respected Aviation Security Company (AVSECO), we couldn't wait to get stuck-in to the culture (and food!). Based on the executive floor of the award winning Regal airport hotel presented us with fantastic views of the planes taking off not more than 500m away, framed by the green undulations of the islands that make up Hong Kong.
The work all took place in the adjacent AVSECO building - walking through the air conditioned hotel, into the 35 deg. heat for approximately 30 seconds before heading into the air conditioned office was the daily commute.
The working atmosphere was fun and the work produced was a direct representation of that. A few cups of coffee into the first day was our first presentation of the proposed cover and content design. A full board room prepped, our concepts were greeted with hugely positive reactions and comments - we can't wait to unveil the finished design at AVSEC World 2011.
Hong Kong is a truly fantastic place. I like to think of it as the Manhattan of SE Asia - it's got a great buzz and 'city that never sleeps' feel about it and I couldn't recommend it enough to those of you venturing to that part of the world.













