‘Ealing in London’ explores the borough’s abundance of newly completed and ongoing development projects as well as regeneration initiatives. We worked with the Council to develop a modern and dynamic new visual identity for their annual publication, and supporting marketing materials.
An overarching high-end look was developed through use of generous spacing, a modern serif for headlines and a monochromatic colour palette throughout each magazine. This informed a set of guidelines that would be applied to marketing stands, travelcard holders, z-cards and sponsorship documents.
Client: Ealing Council