Clear message, and a simplified graphic combined to create a punchy, visual, results-driven campaign for Ealing Council.
We used monochromatic colour schemes, depending on the category of waste, which could then be extended to other marketing assets. The idea being a visual trigger could play a small part in decreasing waste percentages, and help the borough in reaching their own targets.
The campaign was rolled out across their fleet of refuse and recycling vehicles.
Client: Ealing Council